Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”
Mostly working on the “exchange” part, the use of social media in your marketing campaigns can – if the target group allows it – contribute for a cost efficient reach and can have a ‘viral’ effect on the campaign.
Our experience in working with viral campaigns can help you with the do’s and don’t’s for your viral marketing campaign!