I am passionate about consumer electronics and online businesses. And marketing them.
After my studies Communication Sciences at the Free University of Brussels with a specialisation in marketing, I started at an online subsidiary of Belgacom. Here’s how that continued …
2018 – 2019 LG Edegem
Marketing Director
LG Electronics is a global innovator in technology and manufacturing with operations in more than 140 locations around the world. With 2018 global sales of USD 54.4 billion, LG is comprised of five companies ― Home Appliance & Air Solutions, Home Entertainment, Mobile Communications, Vehicle component Solutions and Business Solutions ― and is a world-leading producer of TVs, refrigerators, air conditioners, washing machines and mobile devices in addition to premium LG SIGNATURE products and LG ThinQ featuring artificial intelligence.
Responsibilities:
- responsible for CE categories (Home entertainment, Home appliances, IT & Mobile)
- budget planning
- alignment of marketing and sales activities
- creating media plans for flagship launches
- managing social media channels
- optimising marketing communication (ATL-BTL)
- develop GTM plans
- setting up PR roadmap
- managing team (4 direct reports)
2013 – 2018 Huawei Brussel
Marketing Director
Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. With integrated solutions across four key domains – telecom networks, IT, smart devices, and cloud services – we are committed to bringing digital to every person, home and organization for a fully connected, intelligent world.
Responsibilities:
- aligning local activities with European HQ
- budget planning
- alignment of marketing and sales activities
- creating media plans for flagship launches
- managing social media channels
- optimising marketing communication (ATL-BTL)
- develop GTM plans
- setting up PR roadmap
- managing team (5 direct reports)
2011 – 2013 BlackBerry Diegem
Country Marketing Manager
BlackBerry is a worldwide leader in smartphone technologies. BlackBerry is both involved in the software and mobile device management area as well as manufacturing of devices. My role as CMM is to align the marketing activities with the sales and marketing objectives over multiple domains (B2C & B2B) and partners (carriers, retailers, customers, etc.). This implies working closely together with all stakeholders within (centralized marketing departments, local sales team, centralized sell in team, PR team, etc.) and outside the organization (carrier partner purchase and marketing teams, distributors, retailers, marketing agencies, etc.). In order to grow the BlackBerry business in Belgium and to have more competitive offers for the end consumer, I launched new tariffs with multiple carriers. I also implemented successful sales promotions in the telecom retail market and set up a B2B trade up program with the aim to accelerate the BlackBerry OS 7 penetration.
Responsibilities:
- budget planning
- alignment of marketing and sales activities
- channel management
- managing team of field reps
- optimising marketing communication (ATL-BTL)
- develop GTM plans
- drive sell-through via national and tailor-made promotions
- regain traction in B2B channel (SME-COR)
- set up B2B programs to communicate towards end customers
- managing marketing agencies
2009 – 2011 LG Electronics Mechelen
Trade Marketing Specialist Mobile Communications
LG Electronics is a global manufacturer of consumer electronics products. My responsibilities were the below-the-line translation of the mobile devices marketing strategy for Belgium and Luxemburg and managing the team of Field Account Managers.
Responsibilities:
- channel management
- training FSM
- optimising instore communication
- develop GTM plans
- drive sell-through via national and tailor-made promotions
- managing a team of Field Account Managers
- managing trade marketing budget
2006 – 2009 Nobilis Benelux Braine L’Alleud
Marketing Manager
Nobilis is a publisher and distributor of videogames and accessories for gaming devices. I was responsible for PR, marketing and business development of all products in the Benelux.
Responsibilities:
- creating and implementing marketing plans
- budgeting marketing activities
- briefing and coaching PR agencies
- business development
2005 – 2006 Tech Data Ternat
Product Manager Consumer Electronics
Tech Data is a broadline IT distributor with an extensive set of services towards customers and vendors. I was responsible for the following vendor lines: Creative Labs, Microsoft Xbox and Telenet (IdTV) and the consumer electronics products of Philips, Sony, Samsung, LG Electronics and Linksys KISS.
Responsibilities:
- weekly forecasting
- article management
- successful launch of new vendors (Telenet and Linksys CE products)
- successfully achieved sales targets
- driving sales force
2002 – 2005 Bigben Interactive Tubize
Product Manager
Bigben Interactive is an exclusive distributor of games and delivers trade- and consumermarketing services to their suppliers in the Benelux. I was responsible in the Benelux for the following publishers: Bigben Interactive, Sci, Codemasters and THQ.
Responsibilities:
- planning of pr, trade and consumer marketing activities
- negotiating targets, pricing and returns with supplier
- analysis of GFK sellout figures
- reporting marketing and sales performance to supplier
2001 – 2002 Belgacom Skynet Brussel
Sales Executive
Skynet provides with their website KidCity.be a secure online experience for kids. My job was to match advertiser communication needs with the KidCity platform in a non-invasive way.
Responsibilities:
- lead generation
- sales propositions
- customer management